If you’ve got some high-spirited co-workers, friends or family members, this is a good day to be on the lookout for the improbable, impractical or just-plain-makes-no-sense event. Adjustable monkey wrenches and snipe hunts aside, here’s one of our favorite April Fools jokes, perpetrated by a giant fast-food corporation no less: The Left-Handed Whopper.
On April 1, 1998, Burger King placed a full page ad in USA Today introducing a new menu item: a “Left-Handed Whopper” specifically designed for left-handers. According to the advertisement, the new burger had the same ingredients as the original Whopper, but “all condiments were rotated 180 degrees, thereby redistributing the weight of the sandwich so that the bulk of the condiments will skew to the left, reducing the amount of lettuce and other toppings from spilling out the right side of the burger.”
Jim Watkins, Senior V.P. for marketing at Burger King, declared that the new sandwich was the “ultimate ‘HAVE IT YOUR WAY’ for our left-handed customers.” The following day Burger King issued a follow-up release revealing that although the “Left-Handed Whopper” was an elaborate prank, thousands of customers had requested the new sandwich. Interestingly, according to the press release, “many others requested their own ‘right handed’ version.”
(You can read the full story on this clever public relations maneuver, plus a few other inside jobs, at www.fastcompany.com/blog/dan-macsai/popwise/april-fools-day-how-pranking-your-customers-can-buoy-your-brand )
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fit’ cities in the U.S. Their American Fitness Index was developed by some of the leading sports medicine professionals and exercise scientists in the country. The report evaluates a host of factors that affect overall health in each city. For instance, it tallies the number of public parks, recreational facilities, farmers markets and dog runs (!). It also analyzes whether or not phys ed classes are required in schools; the number of primary healthcare providers per capita, along with data on rates of smoking, diabetes, obesity, asthma and other health-related conditions.
